Welcome to Ariat Shop at UrbanStyleShirts.com – where rugged meets refined and every piece tells a story of authentic American style.

“Our mission is simple: to outfit the modern man with premium western-inspired apparel that transitions effortlessly from work to weekend – without compromising on quality, comfort or character.”

WHO WE DRESS

We cater to men who value both substance and style – ranchers and urban cowboys, weekend warriors and professionals who appreciate durable craftsmanship with distinctive flair. Our customers:

  • Seek quality fabrics that withstand daily wear
  • Appreciate western heritage with contemporary updates
  • Desire versatile pieces that work for multiple occasions
  • Want standout style without sacrificing comfort

OUR DIFFERENCE

In a world of fast fashion, we remain committed to authentic craftsmanship:

  • Curated Collections: Each shirt, denim piece and graphic tee is hand-selected for its unique character and quality
  • Smart Value: Premium materials and construction at accessible price points, with frequent sales making quality even more attainable
  • Signature Details: From bold paisley prints to southwestern patterns, our pieces make subtle statements
  • Global Reach: Shipping authentic American style worldwide (excluding some Asian and remote regions)

THE ARIAT SHOP PROMISE

Whether it’s our best-selling Cinch button-downs, rugged-yet-refined Wrangler denim, or eye-catching graphic tees, every piece in our collection is chosen to help you:

  • Build a versatile wardrobe that works as hard as you do
  • Express individuality through distinctive patterns and details
  • Enjoy premium comfort that lasts beyond seasons

Headquartered in Louisville, KY but serving style-conscious men globally, we invite you to explore our collections and discover pieces that become staples in your wardrobe.

Questions? Our customer service team at [email protected] is always ready to help.